At Super E-Bikes, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your data in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

1. Information We Collect
We may collect and process the following types of personal information:
Personal Identification Information: Name, address, email address, phone number.
Payment Information: Credit/debit card details, billing address (processed securely and not stored by us).
Order Information: Details of products purchased, delivery addresses, and order history.
Technical Information: IP address, browser type, operating system, and device information.
Usage Data: Details about how you use our website, such as pages visited, time spent on the site, and interactions with our content.
Marketing Preferences: Your preferences regarding receiving marketing communications from us.

2. How We Use Your Information
We use your personal information for the following purposes:
Order Processing: To process and deliver your orders, manage payments, and handle returns or exchanges.
Customer Service: To communicate with you about your orders, respond to your inquiries, and provide customer support.
Marketing: To send you promotional offers, newsletters, and updates if you have opted to receive them.
Improving Our Services: To analyse website usage and improve our products, services, and overall customer experience.
Legal Compliance: To comply with legal obligations, such as tax regulations and fraud prevention.

3. Data Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following situations:
Service Providers: We may share your information with third-party service providers who assist us in operating our website, processing payments, delivering products, and performing other business functions. These providers are required to handle your data securely and only for the purposes we specify.
Legal Requirements: We may disclose your information if required by law, or to protect our rights, property, or safety, or that of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred as part of that transaction.

4. Data Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, loss, or misuse.
Encryption: We use SSL (Secure Sockets Layer) technology to encrypt data transmitted between your browser and our website.
Access Control: Access to your personal data is limited to authorized personnel who need it to perform their job functions.
Data Storage: We store your data securely and only for as long as necessary to fulfil the purposes outlined in this policy.

5. Your Rights
Under the UK GDPR, you have the following rights regarding your personal information:
Access: You have the right to request a copy of the personal information we hold about you.
Correction: You have the right to request that we correct any inaccuracies in your personal information.
Deletion: You have the right to request that we delete your personal information, subject to certain conditions.
Restriction: You have the right to request that we limit the processing of your personal information.
Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
Data Portability: You have the right to request that we transfer your personal information to another organization, where technically feasible.
To exercise any of these rights, please contact us at support@superebikes.co.uk.

6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience on our website.
What Are Cookies?: Cookies are small text files that are stored on your device when you visit our website. They help us remember your preferences, track your use of the site, and deliver personalized content.
Types of Cookies: We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).
Managing Cookies: You can manage or disable cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our website.

7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page, and the “Last Updated” date will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@superebikes.co.uk
Phone: +44 7576 090110
Address: Suite 507, 91, Western Road, Brighton. BN1 2NW, United Kingdom.